The BE FAIR Pledge is a promise that whenever possible,
you will look for and buy Fair Trade Certified™ products.

A promise to purchase products with the Fair Trade Certified™ label whenever available. Fair Trade is a business model that encourages economic independence for small scale farmers by providing a fair price for their products. Fair Trade helps improve farmers' ability to feed their families and invest in their communities.

A promise that together we can help communities thrive, improve living
standards and support more sustainable farming practices.

And a promise to ourselves to believe that our choices can help change
the world.